The What Now? Podcast: The era of the conscious consumer?

What Now? is a vibrant podcast series that brings together dynamic thought leaders from around the world to try to figure out the new marketing landscape in the era of the Covid-19 pandemic.⁠⁠ Every week, David Maher Roberts hosts one-on-one chats with marketers, communications professionals, product managers and entrepreneurs to explore the trends, opportunities and challenges of this new era and share their opinions, thoughts and insights. Ariatu PR Founder Ronke Lawal discussed the era of the conscious consumer and why we shouldn’t be looking for a “new normal” but a “better normal”.