Digital PR is the strategic process of building a brand’s online presence and reputation using dedicated tactics which focus on digital spaces such as online news platforms, blogs and social media. Ariatu PR works with clients in improving their online presences and incorporates Digital PR into its overall PR strategy.
Digital PR is often measured by mentions, following, clicks and links, however it is important not to confuse digital PR with the link building tactics of traditional SEO, digital PR uses some of the core principles of traditional public relations as it pertains to media relations. So while many PR agencies and publicists would undertake a media relations campaign for their client might focus on traditional media such as TV, magazines, newspapers and radio for example; a digital PR campaign would look at engaging with online platforms, blogs, newsletters, social media influencers, content creators and podcasts.
When undertaken correctly or at least dynamically the digital awareness of a brand to its target audience can have a much wider reach. It can also incorporate owned media so that a brand can create content which not only gets seen by it’s target audience but is also shared.
Digital PR has become a crucial part of the public relations mix. In an age where Artificial Intelligence is disrupting how we communicate, create and share content it is clear that digital PR cannot be overlooked when assessing how to engage with audiences and maintain relationship with a consumer base. Brands can use digital PR to promote their products and services whilst individuals can use digital PR to promote their personal brands.
As well as utilising media relations tactics we also work with clients on influencer relations campaigns.
Our Micro Influencer Relations one off package is ideal for start up consumer and lifestyle businesses who want to work with influencers and require support in engaging with the right influencers to suit their long term strategy. This is an ideal taster service for those who have never engaged with influencers. It is also ideal for those who have a new product but do not have a budget for a traditional PR retainer.