Why We Need To Find a Way to Maintain Creative Communication Channels
I was invited to be a “Guest Agency Doctor” by PRWeek in which I highlighted the importance of maintaining creative communication channels post-pandemic. I wanted to focus on how PR leaders and comms professionals can use this time to reflect on new and dynamic ways of working and thinking.
Employees must be part of the communications flow, too, during this season, especially since more and more are ready to speak openly about their experiences of working in organisations that say one thing and do another.
There is also a risk of relying too heavily on only one way of communicating. We have seen, for example, that Zoom fatigue is real – stakeholders were already getting tired of using videoconferencing. As lockdown eases, though, we need to find a way to maintain creative communication channels without feeling the need to lose lessons we’ve learnt from this era and simply rush back to boardrooms.