Ariatu Public Relations

One of the most powerful tools in any successful public relations strategy is media relations. When executed properly, a media relations campaign can transform the visibility of a brand or individual, opening doors to new opportunities and increasing trust with potential customers or stakeholders. At our PR agency, we work with clients every day to secure press coverage that builds credibility, raises awareness, and encourages people to pay attention to the work our clients are doing. Whether you’re a startup founder, creative entrepreneur, or established business owner, getting featured in the media can be a turning point in your growth journey.

But media coverage isn’t just about landing a headline—it’s about being fully prepared to shine once the spotlight hits. That’s where media training comes in. For anyone serious about stepping into public view, media training should be considered an essential investment. While many associate media coaching with high-profile celebrities, CEOs, or politicians, the truth is that every entrepreneur or professional can benefit from knowing how to handle press interactions confidently and strategically.

Media training is a core part of our PR offering and is designed to help you communicate effectively across various media platforms. Whether it’s a live radio interview, a pre-recorded podcast, a television segment, or even a written Q&A, the way you deliver your message matters. It’s not just about what you say—it’s how you say it. Our training sessions guide you through best practices, potential pitfalls, and messaging techniques so you’re ready to represent your brand in the strongest way possible.

Many of our clients come to us excited, but understandably nervous, about their first media appearance. That’s why our media training is not just technical—it’s empowering. We help you build the confidence to share your story authentically, while staying aligned with your brand’s values and goals. We also teach you how to handle unexpected or difficult questions, ensuring you remain calm, professional, and in control of your narrative, no matter the format.

One of the key aspects we cover is how to make the most of your media moments. For example, a strong interview isn’t just a one-time event—it’s valuable content you can repurpose across your marketing channels. With the right preparation, a single interview can become blog material, social media posts, newsletter content, or even a highlight reel that builds your digital footprint. But to get to that stage, it’s vital that your media presence is polished and purposeful.

It’s also important to be aware of the risks that come with being in the public eye. Media exposure, while hugely beneficial, also leaves room for mistakes or misunderstandings that can quickly escalate. That’s why part of our training includes crisis communication tactics—helping you understand what to do before anything goes wrong. Prevention, preparation, and poise are key.

At Ariatu PR, we’re passionate about helping clients not only gain media coverage, but thrive in the spotlight. We work with individuals and businesses across creative, consumer, lifestyle, tech, and publishing sectors, with a particular focus on amplifying Black British, African, and Caribbean diaspora voices. Our goal is to help you reach the right audience with clarity, confidence, and impact.

If you're ready to elevate your visibility, secure meaningful media exposure, and make the most of every opportunity that comes your way, our team is here to support you. Let us help you build the confidence, strategy, and media presence you need to take your brand to the next level.

Media training is particularly relevant for public figures, brand ambassadors, spokespersons, executives, and professionals who frequently interact with the media or find themselves in the spotlight. But it is also a great way of preparing oneself for outward facing engagements and events. Good quality media training aims to equip individuals with the skills and knowledge necessary to effectively engage with journalists, reporters, and other media representatives and should encompass not only traditional media but new media by way of digital platforms such as podcasts, blogs and online channels.  It is important to keep in mind that even when undertaking media training for TV, Radio, newspapers and magazines soundbites from these interviews and features can now be shared across social media so an integrated and holistic approach to media training is essential. 

The media training is facilitated by Ariatu PR founder, Ronke Lawal and covers:

• Brand awareness - Clarity of message pertaining to the brand or core idea of service.

• Tone and Public speaking - Tips on the best delivery of your message.

• Confidence building - getting over nerves, boosting your self-esteem and maintaining your authenticity/truth.

• Personal branding - Understanding who you are and what message you want to share with the media.

• Media relations - Understanding the media platforms that you will engage with.

• The relationship between social media and the press.

The media training can be undertaken for a full day or half day - face to face or remotely - for fees please do get in touch.

For 1 to 1 sessions and our eGuide see below:

Media training is an essential investment for entrepreneurs and creatives. It equips them with the necessary skills to navigate the media landscape, effectively communicate their message, protect their brand reputation, and seize media opportunities. By becoming media-savvy, entrepreneurs can enhance their public image, increase credibility, and ultimately contribute to the success of their businesses and creatives can showcase their talents in a dynamic and exciting way.