One of the most powerful aspects of public relations is media relations. Many brands and individuals seek PR agencies to undertake a media relations campaign in order to get featured by the press and it is a great way to build credibility. Media coverage raises awareness of your brand and the work of your business and encourages people to pay attention to your business. If you or your PR agency has been fortunate enough to get you media exposure then it is important that you take the time to prepare especially if it is your first time in the media spotlight which is why media training is so important. Media training is an essential part of a PR strategy and is not simply for celebrities, top CEOs, politicians - it is something that all entrepreneurs and professionals should consider investing in.
Media training is the process in which individuals or organizations receive dedicated guidance and coaching on how to effectively interact with media platforms and the press. It is designed to prepare individuals so that they can confidently communicate their message, handle interviews, and navigate these media platforms in a robust and dynamic way as part of a well thought out media relations strategy. Media training is often focused on filmed or audio interviews but you may find that you need to seek advice on making the most of written interviews. Making sure that you bring your best to a media interview will reap rewards in the future and allow you to capitalise on the content which is created with that interview. Media training will give you the confidence that you may find that you are lacking due to fear of failure. Effective media training also prepares you for some of the pitfalls that comes with media exposure. Remember that everything you say whether it is written or recorded can make or break your brand, you might go viral for all the right reasons or you could even have a PR crisis for the wrong reasons.
Media training is particularly relevant for public figures, brand ambassadors, spokespersons, executives, and professionals who frequently interact with the media or find themselves in the spotlight. But it is also a great way of preparing oneself for outward facing engagements and events. Good quality media training aims to equip individuals with the skills and knowledge necessary to effectively engage with journalists, reporters, and other media representatives and should encompass not only traditional media but new media by way of digital platforms such as podcasts, blogs and online channels. It is important to keep in mind that even when undertaking media training for TV, Radio, newspapers and magazines soundbites from these interviews and features can now be shared across social media so an integrated and holistic approach to media training is essential.
The media training is facilitated by Ariatu PR founder, Ronke Lawal and covers:
Brand awareness - Clarity of message pertaining to the brand or core idea of service.
Tone and Public speaking - Tips on the best delivery of your message.
Confidence building - getting over nerves, boosting your self-esteem and maintaining your authenticity/truth.
Personal branding - Understanding who you are and what message you want to share with the media.
Media relations - Understanding the media platforms that you will engage with.
The relationship between social media and the press.
The media training can be undertaken for a full day or half day - face to face or remotely - for fees please do get in touch.
For 1 to 1 sessions and our eGuide see below:
These 1 to 1 media training sessions are ideal for business owners, brand ambassadors and professionals who will be undertaking media interviews or public speaking for the first time or who need to improve on their delivery.
Ariatu PR Founder, Ronke Lawal, wrote this easy to use eGuide which provides constructive tips and advice on how to prepare for a range of media interviews via traditional media and new media. This is ideal for individuals who are about to conduct their first media interview and is an ideal tool to prepare for press coverage.
Media training is an essential investment for entrepreneurs and creatives. It equips them with the necessary skills to navigate the media landscape, effectively communicate their message, protect their brand reputation, and seize media opportunities. By becoming media-savvy, entrepreneurs can enhance their public image, increase credibility, and ultimately contribute to the success of their businesses and creatives can showcase their talents in a dynamic and exciting way.