Creativity and Culture: This is at the core of everything we do here at Ariatu Public Relations.
Founded by Ronke Lawal, Ariatu PR works with small businesses, start ups and entrepreneurs using public relations and comms strategies to enhance their brand visibility, reputation and media presence. We specialise in PR and Communications for clients in a range of B2C industries; including lifestyle, consumer goods and the creative enterprise sector including Podcast production and Film & entertainment, Publishing (literary and books) and Creative charities/Not For Profits. Our clients include entrepreneurs, start-ups and creative businesses; our clients have been based in The UK, France, the USA, Canada, Ghana, South Africa and Nigeria. We have a particular specialism in engaging with Black audiences, diasporas and communities.
Our communications impact is not only proactive but has enabled clients to manage their brand narratives and their reputations and has helped them to improve information shared internally and externally and manage crisis effectively. We also utilise the immense influence of Digital PR & Social Media to amplify our clients messages and harness media relations with influencers, bloggers and online publications as well as traditional media. We are particularly passionate about engaging Black audiences and ensuring that client messages reach African and Caribbean audiences in a dynamic way.
PR for Black founders who want their businesses seen and trusted. You build the business and we make sure the right people find it. Great startups often launch to silence because with so many new brands competing for attention, even well-built businesses struggle to reach customers, investors and press beyond friends and followers. We build launch and growth campaigns that put you and your brand in front of press, podcasters, bloggers and diaspora media, with founder profiles and interviews, press releases for launches, funding rounds and milestones, guest-spot and speaking pitches, and influencer and blogger outreach to drive those crucial first customers. We have the media relationships to back this up: we worked with Broccoli Productions in conjunction with Sony on their full roster of podcasts, securing coverage across national and international press.
PR that makes your talent easier to book. Your roster has the talent but media attention tends to go to the few already at the top, which can leave rising and mid-level clients without the profile that brings bookings, brand deals and commissions. We work alongside your team to raise the profile of individual clients or the agency as a whole, with media relations, announcement and milestone press releases, interview and feature pitching, and digital PR across blogs, podcasts and social media, always with a strong understanding of Black British, African and Caribbean diaspora audiences.
PR that gets your books noticed, reviewed and bought. Marketing budgets are stretched, and many titles by Black and diaspora authors don’t get the specialist media push they deserve, so strong books can sell below their potential when the right readers never hear about them. We run title and list campaigns that include press release creation, targeted review and feature pitching, podcast and radio outreach, blogger and book influencer relations, and event and festival outreach, whether you need support for a single launch or across your whole list.
Discreet, strategic PR for people whose reputation matters. For prominent individuals, the story that gets told matters, and it is often told by others. Without a clear plan, you can end up reacting to headlines rather than setting them, while your philanthropy, business achievements and perspective go unseen. We provide tailored media relations, profile building and reputation management, including thought leadership and interview opportunities, announcement and milestone communications, media preparation, and guidance on how best to respond when needed. We work confidentially, with a clear understanding of Black British, African and Caribbean diaspora audiences.
PR that turns your mission into media coverage. Small teams are doing important work with little time or budget for communications, and without media visibility it’s harder to attract participants, partners, donors and funders. We give you strategic PR support without the cost of a full in-house team, from press releases for programmes, events and impact milestones to media pitching, storytelling that engages funders and supporters, and digital PR and social media amplification that reaches community audiences.
Our Public Relations & Communications expertise is dedicated to showcasing the very best that our clients have to offer their target audiences.
We believe that actions speak louder than words which is why we like to keep things simple. If you would like to strategically incorporate public relations into your business then get in touch. We are a Corporate Partner member of the UK Black Comms Network.
We offer a full range of one off and retainer Public Relations services to meet our clients' needs:
Media Relations including Press Release Creation and Distribution
Reputation Management
Personal PR for creatives, entrepreneurs & business owners
Digital PR including Blogger Relations, Influencer relations and social media strategy
Communications Strategy including internal communications
Business & creative enterprise events PR and Publicity & Launch campaigns
We also provide in-house training and private consultations to our clients in the following areas:
Media Relations
Crisis communications
Effective networking