Frequently Asked Questions

What services does Ariatu PR provide?

Ariatu PR specializes in public relations, media relations, brand strategy, and digital communications for a wide range of sectors. We help businesses, entrepreneurs, and creatives enhance their brand visibility, develop targeted media campaigns, and connect authentically with their audiences with a particular passion for reaching Black communities.

What types of clients do you work with?

We work with a diverse group of clients, including small businesses, startups, established companies, creative entrepreneurs, and social enterprises. Ariatu PR is especially passionate about supporting brands with a focus on inclusivity, social impact, and cultural diversity. Authenticity and culture is at the heart of what we do.

How do I know if PR services are right for my business?

If you’re looking to increase brand visibility, establish credibility, manage your reputation, or connect with your target audience through media and storytelling, PR services can be highly beneficial. Our team will work with you to understand your goals and determine the best approach to enhance your brand’s public profile.

Can you guarantee media coverage for my brand?

While we strive to achieve maximum exposure for all clients, no PR agency can guarantee specific media placements due to the nature of journalism and editorial discretion. However, with our strong media relationships and strategic approach, we work tirelessly to secure relevant and impactful coverage for our clients.

What is the difference between PR and advertising, and why should I choose PR?

PR focuses on gaining earned media, which means generating organic interest and positive public perception through news stories and features. Unlike paid advertising, PR builds trust through authentic storytelling and credibility with audiences, which can result in stronger long-term brand loyalty.

How do you approach developing a PR strategy?

We begin by understanding your brand’s mission, audience, and goals. Then, we craft a custom PR strategy that aligns with your brand identity and focuses on achieving measurable outcomes. Our strategies typically include a blend of media outreach, digital strategy, content creation, and influencer partnerships.

What is the typical process for working with Ariatu PR?

We start with an initial consultation to understand your goals, challenges, and brand story. Based on this, we create a customized PR strategy tailored to your needs. From there, we execute the plan with regular check-ins and progress updates, adjusting tactics as needed to ensure we’re delivering results that align with your objectives.

How do you measure the success of a PR campaign?

Success is measured by tracking media placements, audience reach, impact and other KPIs tailored to clients needs and goals. We provide reports that keep track of progress so that clients can see the tangible results of our PR efforts.

What kind of media coverage can I expect?

Media coverage will depend on your industry, newsworthiness, and PR strategy. Ariatu PR has established relationships with a wide range of media outlets, from lifestyle and business publications to mainstream media. We aim to secure coverage in publications and platforms that are most relevant to your target audience.

How involved will I be in the PR process?

Collaboration is at the heart of our approach. We work closely with clients to ensure their brand’s voice and vision are consistently represented. You’ll have opportunities to provide input and feedback throughout the process, and we’ll keep you updated on the progress and results of your campaign.

What sets Ariatu PR apart from other PR agencies?

Ariatu PR stands out through our commitment to inclusivity, authenticity, and storytelling. We are passionate about amplifying underrepresented voices and work closely with clients to create PR strategies that reflect their unique stories and values. Our client-focused approach and dedication to making a positive impact set us apart in the industry which is why we also offer 1 to 1 services which empowers individual clients to reach their goals.

What is the cost of working with Ariatu PR?

Our fees vary based on the scope and length of the project. We offer flexible pricing options, including retainer packages and project-based pricing. We’ll provide a detailed proposal after an initial consultation to ensure transparency and alignment with your budget. We also have one off services which enable clients to get a “taste” of what we have to offer.

How do I get started with Ariatu PR?

To start, simply reach out to us via our contact form or email to schedule a free consultation. During the consultation, we’ll discuss your needs, answer any further questions, and determine the best strategy to help you achieve your goals. From there, we’ll develop a tailored PR plan that aligns with your brand’s vision.