How To Get Press Coverage For Your Business

Press coverage is one of the most powerful tools to amplify your brand, build credibility, and attract new opportunities. For entrepreneurs, creatives, and professionals, it can be the difference between staying in the shadows or standing out in your industry. But how do you get the press to notice you and share your story? The answer lies in strategy, preparation, and authenticity.

Before diving into the mechanics of press outreach, take a step back to understand your "why." Why is press coverage important for your brand? Are you launching a new product, sharing a compelling story, or highlighting your expertise in a specific field? Knowing the purpose behind your efforts will guide the narrative you present and ensure that your outreach is focused and meaningful.

Journalists are inundated with pitches every day, so clarity in your goals is essential. Whether you want to grow your audience, attract investors, or establish thought leadership, having a clear objective ensures your story resonates with the right people. Take the time to understand your story, what makes it important? Just because you feel like your product, service or personal brand story is important that doesn’t mean that it will be newsworthy.

At the heart of effective press coverage is a story that stands out. Think about what makes you or your business unique. It could be the innovative way you approach your industry, your personal journey, or the impact your work has on others. Whatever it is, your story should be authentic, compelling, and relevant.

Journalists are drawn to stories that evoke emotion or address a current trend or issue. Consider how your narrative fits into the broader cultural or industry conversation. For instance, if you’re a creative entrepreneur who overcame significant challenges to launch a sustainable fashion line, tie your story to the growing global demand for eco-conscious brands. Take the time to review the media, what kind of stories get featured and why - this is crucial.

Securing press coverage often begins long before you send a pitch. Building genuine relationships with journalists and editors is one of the most effective ways to increase your chances of being featured.

Start by identifying the journalists who cover your niche or industry. Follow their work to understand their tone, interests, and the type of stories they typically cover. Engage with them on social media by sharing their articles or offering thoughtful comments. When it’s time to pitch your story, these small efforts can help you stand out as a familiar and credible source. Build a database of contacts, you can use paid databases like Journorequest, Vuelio, Roxhill if you have the budget or you can take the time to research journalists and editors.  

Your pitch is your golden ticket to press coverage. It needs to be concise, personalized, and tailored to the journalist you’re reaching out to. Avoid generic mass emails; instead, take the time to address the journalist by name and reference a recent article they’ve written that aligns with your story.

Begin your pitch with a strong hook that immediately grabs their attention. This could be an intriguing statistic, a bold statement, or a question that sparks curiosity. Follow up with a clear and concise explanation of your story, why it’s relevant, and what makes it newsworthy. You might find it useful to pull together a press release - it is not essential but useful and effective when used correctly. End your email with a polite call to action, such as offering an interview or providing additional resources. Don’t underestimate the power of your existing network when seeking press coverage. Reach out to colleagues, mentors, or friends who may have media connections or experience in public relations. A warm introduction from someone the journalist already knows can go a long way in helping your pitch get noticed.

You can also look for opportunities to collaborate with other professionals or brands in your space. Joint projects, events, or campaigns can be a compelling reason to approach the press together, increasing your chances of coverage.

Once a journalist expresses interest in your story, the last thing you want is to scramble for materials. Be proactive by preparing a press kit in advance. This should include high-quality images, a professional bio, product descriptions, or service details, and any relevant statistics or case studies.

A well-organized press kit not only makes the journalist’s job easier but also positions you as a professional worth covering. Ensure your assets are visually appealing and align with your brand’s aesthetic, as this reflects your overall credibility.

Pitching to the press is not a one-and-done effort. Rejection—or even silence—is part of the process. If you don’t receive a response, follow up politely after a week or two. Keep your follow-up short and sweet, reiterating your interest and offering additional information if needed. At the same time, know when to step back. Bombarding journalists with multiple emails or calls can harm your chances of building a lasting relationship. Focus on persistence balanced with respect, and remember that timing plays a significant role in press coverage.

Securing press coverage is a significant win, but your work doesn’t end there. Once your story is published, share it widely across your social media platforms, website, and email newsletters. Tag the journalist and publication to show appreciation, as this can strengthen your relationship for future opportunities. Additionally, use the coverage as a stepping stone to pitch other media outlets. Highlighting that you’ve already been featured in a reputable publication can add credibility to your pitch and open more doors.

Press coverage can be a game-changer for entrepreneurs, creatives, and professionals looking to elevate their brand. By crafting a unique story, building genuine relationships, and staying persistent, you can increase your chances of being featured. Remember, the journey to media attention is a marathon, not a sprint. Stay authentic, focus on value, and trust that your hard work will pay off in time.

For more support in navigating the world of press coverage get in touch.

Tasty African Food Launches Ready Meal Home Delivery Service

Tasty African Food Expands Ready-Meal Offering with New Home Delivery Service – Bringing Authentic African Flavours Direct to Your Door

Tasty African Food, a trusted provider of authentic African cuisine for over 24 years, is excited to announce the launch of its new ready-meal home delivery service, allowing customers across the UK to enjoy their favourite African dishes without leaving home. Known for its vibrant and flavourful dishes, Tasty African Food has been a popular choice in Sainsbury’s stores since 2021, and now the brand is expanding its reach by delivering directly to customers’ doors.

With busy lifestyles in mind, Tasty African Food ready-meal delivery service provides a simple, convenient way for customers to enjoy high-quality, homemade African meals without the time and effort of cooking. Whether it’s a quick lunch or a family dinner, the new service offers customers the ability to enjoy authentic African cuisine in just a few minutes.

Experience the Best of African Cuisine

Tasty African Food’s ready-meal selection includes some of the most beloved dishes from across West Africa, such as:

  • Jollof Rice and Chicken – A classic West African dish with rich tomato and spice-infused rice, paired with succulent grilled chicken for a delicious and filling meal.

  • Meat Pies – Golden pastry pockets stuffed with seasoned minced meat, a comforting and hearty snack or meal option.

  • Dodo Gizzard – A perfect combination of crispy fried plantains (dodo) and spicy, flavourful gizzards, delivering a burst of traditional African flavour in every bite.

Customers can now order these favourites and more directly from the Tasty African Food website, where they can choose individual meals, or meal plans to suit their needs. Each meal is fully prepared and only requires reheating, making it the perfect solution for busy professionals, parents, and anyone looking for a convenient way to enjoy homemade African dishes.

Building on Success in Sainsbury’s

Since 2021, Tasty African ready meals have been available in Sainsbury’s stores across the UK, offering a taste of Africa to thousands of customers. The launch of the new delivery service builds on this success, enabling even more people to enjoy Tasty African Food from the comfort of their own homes.

"We're proud to have been in Sainsbury’s for a few years now, and our ready meals have been incredibly popular with customers across the UK," said Simi Olaleye, Business Development Manager at Tasty African Food. "With the launch of our new home delivery service, we’re excited to bring our authentic African dishes directly to people’s doors across the UK, making it even easier to enjoy the flavours of home."

Convenience Without Compromise

The new ready-meal delivery service is designed to meet the needs of busy consumers who want both convenience and quality. Each meal is made using fresh, locally sourced ingredients, ensuring that every dish maintains its authentic African flavours. Whether customers are looking for a quick, nutritious meal or hosting a family dinner, Tasty African Food’s ready meals provide the perfect solution—without the need to spend hours in the kitchen.

Notes To Editor

Images: https://drive.google.com/drive/folders/1OmTXNXPKkpg4coFkgqZZjdTN6bAJTLtw?usp=drive_link

The new ready-meal delivery service is now available for orders across the UK. Customers can visit the Tasty African Food website to explore the full menu, customise their meal plans, and place orders for delivery.

About Tasty African Food

Founded in 2000, Tasty African Food has grown from a family-owned business into one of the UK’s most recognised names in African cuisine. Known for providing authentic African catering, takeaways and ready meals, the company has been serving African and Afro-Caribbean communities for years and is dedicated to delivering the bold, rich flavours of African cooking to homes across the UK and beyond. 

Press Contact: 

hello@ariatupr.com 

Chiedza Mashonganyika
Marketing Executive
Tasty African Food
Email: chiedza@tastyafricanfood.com

Founder of IROKO Theatre Company Honoured with BLAC Award for Services to Arts and Culture

IROKO Theatre Company is thrilled to announce that its founder, Alex Oma-Pius, has been awarded the distinguished Services to Arts and Culture accolade at the 2024 BLAC Awards. Held annually, the BLAC Awards celebrate excellence and leadership across the Black, African, and Caribbean communities in the UK, honouring outstanding contributions to culture, community, and business.

Joseph Obasi - Jay Bright Media.jpg

Image copyright Joseph Obasi - Jay Bright Media

Since establishing IROKO Theatre Company in 1996, Alex Oma-Pius has been a pioneering force in using African cultural traditions and storytelling as tools for community engagement and education. Under his leadership, IROKO Theatre has delivered countless workshops, performances, and educational programs that bridge cultural divides and inspire creativity across all ages. The company’s work fosters a greater understanding of African heritage and nurtures cultural pride, making a lasting impact on London’s diverse communities and beyond.

Upon receiving the award, Alex Oma-Pius expressed gratitude, stating, "I’m truly humbled and overwhelmed by this recognition. Art and culture have been at the core of my life’s work, and I’ve always believed in their power to bring people together, inspire change, and preserve our diverse stories. This award isn't just mine - it belongs to everyone who’s supported, collaborated, and journeyed with me in celebrating the richness of our heritage. Thank you to the B.L.A.C. Awards for this incredible honour, and to everyone in this room for continuing to champion the arts."

The IROKO Theatre Company congratulates Alex on this well-deserved achievement and looks forward to continuing its work in fostering cross-cultural understanding through the arts.

Video of acceptance speech: https://www.instagram.com/p/DBqzxEAutDJ/

For more information email info@irokotheatre.org.uk

Ex Microbiologist and Headhunter Turned Luxury Cake Artist Releases Book on Building a Successful Luxury Brand

Elizabeth Solaru is a multi award-winning luxury business consultant, author, and world renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, she is a pioneering voice advocating for inclusivity and representation in the luxury sector.

An ex microbiologist and headhunter who ran job hunting workshops for C suite executives, she began her luxury business journey as a celebrated cake artist, earning international acclaim for her innovative designs and impeccable craftsmanship. Her clients include UHNWIs and royalty. Her creative talent and business acumen led to a successful transition into luxury consulting, where she now advises brands on how to navigate the complexities of the luxury market.

Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand has been described as  "the blueprint for a luxury business" and a "must read for those interested in working in the luxury industry". She has written this book as a tool and resource for entrepreneurs who want to break into the world of luxury but who cannot necessarily rely on established contacts to do so. The LUXPreneur offers a comprehensive exploration into the world of luxury entrepreneurship. Authored by Elizabeth Solaru, this book addresses the pivotal question: "How do I find affluent clients?" Drawing on two decades of experience in catering to high-end clientele globally, Solaru provides an in-depth analysis of luxury entrepreneurship and client psychology.



The book categorises various types of luxury entrepreneurs and delves into the distinct psychologies of luxury clients. It offers practical guidance on locating these clients both online and offline, and mastering the nuances of selling to them. Readers will uncover the strategies luxury brands employ to create allure and learn how to tailor their approach to different segments of luxury buyers, from aspirational clients to the ultra-wealthy.

Elizabeth has been named as one of the world's Masterful 100 and has been featured on the BBC, Channel 4 and Sky TV. She has spoken in business schools and on some of the most exclusive luxury business stages, including JP Morgan, The Global HR Summit, Ernst and Young and The Inner Circle Experience.

In addition to her consulting work, Elizabeth is passionate about mentorship and is dedicated to empowering the next generation of luxury professionals particularly those from underrepresented communities who are often kept out of luxury spaces due to structural prejudices and dynamics. As an advocate for change and a leader Elizabeth's story and journey is an inspirational one. 

For press enquiries: info@ariatupr.com

Digital assets: Elizabeth Solaru - Lux Images

Headshots of Elizabeth:

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Theatre Peckham Celebrates Black British Brilliance with Young, Gifted & Black 

For immediate release 

Theatre Peckham proudly announces the highly anticipated return of their Young, Gifted & Black season, running from 6th October to 2nd November. Now in its sixth year, this season celebrates Young Black British Brilliance on stage at Theatre Peckham.  



In alignment with UK Black History Month 2024’s theme, “Reclaiming Narratives”, Theatre Peckham is dedicated to unveiling untold stories, honouring unsung heroes and highlighting the everyday individuals who have made an indelible impact on our communities. 



This year's season is enriched by the collaboration of co-producers Lara Grace Ilori and Joshua Aketse-Entsie. Lara is a South London actor and writer of Nigerian heritage, whose passion lies in powerful narratives that reflect African diaspora experiences. Joshua, with his Ghanaian roots, brings a fresh, dynamic energy, pushing theatrical boundaries and championing community engagement. Their partnership as young Black producers serves as an inspiring model for other artists. Together they are set to create a season that resonates deeply with Theatre Peckham’s community.



CEO/Artistic Director Suzann McLean MBE stated, "This season is a celebration of the creators and performers who are amplifying the stories of our community. Their voices are essential, and we are committed to providing a platform for their brilliance."



Young, Gifted & Black opens on Sunday 6th October, with a vibrant celebration of Black culture, reflecting on 'Hard to Let', a legacy film produced by Theatre Peckham in the early '90s. The season will continue to feature five powerful plays, a spoken word event, a scratch night showcasing new Black writers, and community conversations centred around the Young Black British experience.



Producer Lara comments “As people of African and Caribbean descent our experiences are far from monolithic. A season like this guides diasporic theatre makers to understand where their voices live inside the belly of creating art.” Joshua added, "Theatre Peckham creates a space for everyone to learn and grow, building a sustainable foundation where young voices can thrive and succeed in an industry that needs their perspectives”. As alumni of the Poetic Relief Cultural Leaders Project - a partnership between Poetic Unity, Black Cultural Archives, and Theatre Peckham - both Lara and Joshua are poised to lead this season with passion and purpose.



Up first for plays is South Londoner, Corey Bovell’s 32 Peak Street. This fast-paced, witty comedy follows a millennial couple as they navigate the chaos of becoming homeowners. Balancing a crumbling business, a cramped flat, and the impending responsibilities of parenthood, they face the challenge of letting go of the past to build a brighter future for their family.



The next play is The Immortal Henrietta Lacks commissioned by Gyenyame for Performing Arts. This powerful play is a tribute to the young African-American woman who was the person behind the famous HeLa cell line, which played a pivotal role in curing polio and advancing research for leukaemia, AIDS, and COVID-19. Director Larry Coke brings this story to life through the rich traditions of African storytelling, incorporating Rhythm and Blues, Jazz, Gospel and Soul, inviting audiences to connect with the vibrant life of a woman whose unprecedented contribution to science came at the cost of her life.



Southwark’s Bridge the Gap Studios returns with None of The Clocks Work, a production that emphasises collective responsibility for healing. This educational play addresses the impact of societal systems on families and communities, urging the younger generation to engage with and reform the structures surrounding social care, criminal justice, and education.



Pushing the boundaries of form, Alison Ray's Unknown Soldier is the fourth theatre piece and merges Dance, Music, Text, and Visuals to reveal the untold stories of the young Black women who contributed to the war efforts during World War I and II. This innovative piece captivates and engages audiences, encouraging them to reflect on these significant, yet overlooked, parts of history.



Cleopatra’s Antony is the breathtaking finale of the Young, Gifted & Black season. Director Mo Korede leads an alumni of young actors and creatives from Theatre Peckham’s Young Peckham training programmes. This dynamic retelling of Cleopatra’s story challenges traditional narratives, focusing on the decolonisation of her lover's heart and mind through the lens of youthful ambition and empowerment.



Theatre Peckham’s Young, Gifted & Black season stands as a powerful testament to the voices of young Black creatives and their determination to make a lasting impact on London's arts scene. It exemplifies how to effect meaningful change in the creative industries.



Don't miss the opportunity to be part of this transformative experience. 

 

For more information and to book tickets, please visit www.theatrepeckham.co.uk or contact boxoffice@theatrepeckham.co.uk

 

### 

 

FULL PROGRAMME LISTINGS  



Roots & Riddim

6th October  ⼁ 5:30pm - 7:30pm



Theatre Peckham’s Young Producers present a vibrant celebration of Black culture and community reflecting on the legacy of Theatre Peckham. Led by Adrian Gardner and Jordi M. Carter. Alongside a heritage exhibition by Tara Fateshi.




32 Peak Street  

9th October - 11th October  ⼁ 7:30pm



In the heart of Lewisham, Jesse and Crissy are determined to break free from their cramped living conditions and achieve their dream of homeownership.


Sharing their space with Jesse’s grieving father, Karl, who drowns his sorrow in alcohol, the couple have their sights on 32 Peak Street – a new beginning for a young couple with plans to start a family. But Jesse’s business is struggling to survive against the tide of gentrification, and the community he once knew is disappearing before his eyes. As Crissy’s anxiety about raising a child in the current environment grows, Jesse turns to his best friend, Kieran, for support. With financial pressure mounting and Karl’s destructive behaviour escalating, Jesse is faced with an impossible choice: how does he hold on to his and Crissy’s dream?


Directed by Gbolahan Obisesan



The Immortal Henrietta Lacks  

15th October - 18th October  ⼁ 7:30pm
16th October ⼁  7:30pm (Press)   

19th October ⼁ 3pm & 7:30pm   



Gyenyame for Performing Arts presents The Immortal Henrietta Lacks, a musical reimagining that explores the life of Henrietta Lacks in the days leading up to her terminal diagnosis.



Directed by Larry Coke and commissioned by Gyenyame, this production humanizes the woman behind the revolutionary HeLa cells, which have been instrumental in advancing medical research for diseases like polio, leukemia, AIDS, and COVID-19.



Blending traditional Black storytelling forms-including Rhythm and Blues, Jazz, Gospel, and Soul-the play celebrates Henrietta's profound yet often untold contribution to science and continues Gyenyame's commitment to highlighting significant narratives from Black history.



Larry Coke, Artistic Director

Gyenyame for Performing Arts - www.gyenyame.org.uk



Scratch Night 

18th October ⼁ 8pm



An evening of brand-new work by some of the most exciting up-and-coming Black artists around. Innovation, experimentation and playfulness will be at the forefront of this fun-filled evening. Our scratch night will be made up of short pieces at the very start of their development, giving audiences the chance to be a part of the future shaping of each piece.

 



None of The Clocks Work 

22nd October & 24th October ⼁ 7:30pm 



"What are you saying - that this is our fault? You're saying we're bad parents?"



Following one family through three generations (70's, 90's and present day), a traumatic event has rippled across time - forcing Mothers, Fathers and Sons either to make decisions that will either bring them peace or destroy them forever. A heartfelt and poignant story of loss, healing and what happens when unchecked generational patterns spill into the streets.



This powerful drama is created by the youth collective at Bridge the Gap Studios, and is directed by Judah Meade.




Poetry Foyer: Black Panthers 

24th October ⼁ 7pm

Spoken Word, Poetry Foyer, Black Panthers Edition.

Spoken word night, Poetry Foyer, Black Panthers Edition, celebrates the legacy of the Black Panther Party. Expect powerful performances from talented poets who will share their work reflecting on the Black Panther Party and its impact on social justice and community empowerment. The evening will feature an exciting competition where the best poet will earn a paid slot at our next Poetry Foyer event. This is an opportunity to engage with history, be part of a meaningful dialogue through the art of poetry, and amplify voices dedicated to change.





Unknown Soldier  

26th October ⼁ 3pm & 7:30pm  



Unknown Soldier, created by Alison Ray MA, Artistic Director of Alison Ray Dance Company, was performed earlier this year at Tacchi Morris Arts and the Bernie Grant Centre. The piece captivated audiences with powerful stories of servicemen and women from the UK, Caribbean, and Africa.



Unknown Soldier is a powerful tribute to Black British war veterans, telling the untold stories of men and women of Black British heritage who served in WWI and WWII. This interdisciplinary performance weaves together dance, text, live music, and visuals to honour their contributions, often overlooked in the British war effort. The choreography blends African, Caribbean, contemporary dance, and the Lindy Hop to bring these narratives to life, while the live music creates an atmosphere of uncertainty and the unknown as these soldiers embark on their journey.




Cleopatra’s Antony  

31st October & 2nd November ⼁ 7:30pm
1st November  ⼁ 2:30pm & 7:30pm 



"I am conqueror of myself. Thou art sworn, I will catch up with you, Egypt."



Cleopatra's lover Antony has been in Egypt for years now. He's forgotten the life he once had in Rome and swapped war and politics for love and whine.



He is in love with Cleopatra. In love with Egypt; her warmth, her sweet smell and her joy! She is Egypt and Egypt is her. In this retelling, we focus on the many faces of Egypt/Cleopatra and her decolonizing of her lover's heart and mind as he is split between duty, war and where his loyalties lie.



Directed by Mo Korede



Listings information: 

Young, Gifted & Black season runs from 6 October to 2 November 

Venue: Theatre Peckham, 221 Havil Street, London, SE5 7SB. 

Box Office: Tel:   020 7708 5401

For details of the full programme, please visit: What’s On - Shows and Events - Theatre Peckham 

 

–ENDS – 



NOTES TO EDITORS 



About Theatre Peckham  

Theatre Peckham is an award-winning cultural venue for artistic excellence and social change, founded in 1986. From its South London home, it commits to producing new writing and performance focusing on community engagement, learning and growth. Theatre Peckham is a two-time OFFIE Award Winning Theatre, including Special Recognition Award for exceptional work; platforming cutting edge productions that push the boundaries of form, use exciting ways to retell existing or imagine new stories, and engaging hyper-local audiences.



About Young, Gifted & Black season

Young, Gifted & Black is a multi-disciplinary season that celebrates the stories and experiences of London’s young Black British community. This season is a platform for cultural insight and an opportunity for learning and growth highlighting the reach and legacy of the African diaspora. 



About the Young, Gifted and Black Co-Producers



Lara Grace Ilori

Lara Grace Ilori is an actor and writer from South London with Nigerian (Yoruba) heritage. Previous acting credits include Channel 4's BIG MOOD, and Typical Girls (Crucible Theatre) by Olivier award winning writer Morgan Lloyd Malcolm. She is also a trustee of London Bubble Theatre Company, Clean Break Theatre Company and a part of the Poetic Unity community having worked as a Cultural Leader based at Black Cultural Archives. Currently, she fuses her work as an actor and anthropologist to perform and write texts on African diaspora experiences, holding a mirror to her own experiences and that of her surrounding communities. Lara is also co-founder of creative laboratory ILXIAH - home to live performance events and private creative forums. All in all, Lara is a storyteller that strives to lead with empathy, truth and enjoyment in all aspects of her work. Training: BA Acting - Royal Academy of Dramatic Art (RADA 2020), MSc Social and Cultural Anthropology - University College London (UCL 2023), Soho Theatre Writers Lab (2023), London Performance Studios Seeding Space Residency (2024).



Joshua Aketse-Entsie

Joshua Aketse-Entsie is a talented theatre producer of Ghanaian and Swedish heritage, known for his innovative storytelling and commitment to pushing boundaries in the performing arts. In 2024, he produced the sold-out play Brother’s Keeper at Theatre Peckham and worked as Outreach Coordinator for the National Theatre’s production of Hot Wing King. A core member of Trybe House and collaborator with Frantic Assembly, Joshua is passionate about championing diverse voices and creating opportunities for emerging talent. He is also deeply engaged in community work with Poetic Unity in Brixton, mentoring and inspiring young black creatives. 

 

About Suzann McLean, MBE (CEO/Artistic Director) 

Suzann is an award-winning actress and director, winner of the Black British Business Award Arts and Media Senior Leader Award and Winner of British Arrows Gold Award. Directing credits include Unseen Unheard: The untold breast cancer stories of Black Women in the UK, Sunny Side Up (OFFIE Nominated Best Director), Scroogelicious, MEN-TALL, The Wonderful, Extremism, South Crong, Jack and the Beanstalk, Soul Lyrical, Robin Hood (Theatre Peckham), Driving Miss Daisy (York Theatre Royal), Catcher, This Child (Pilot Theatre), Rebellion (Hackney Empire). Acting Credits Include Good Omens, The Honourable Woman, Dr. Who and Little Miss Jocelyn. Suzann is the founder of Young and Talented School of Stage and Screen. 

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All enquiries should be sent to info@ariatupr.com