Being strategic is so important when it comes to effectively undertaking PR.
Whenever a potential client wants to engage Ariatu PR on a campaign one of the first things we highlight is the importance of having a Public Relations strategy. A PR strategy provides a framework by which a client can achieve their goals, it gives a client direction. Whether a client’s primary goal is to change brand direction, overcome a crisis or open up to new audiences; having a clearly defined set of tactical steps which can be measured and reviewed overtime can empower entrepreneurs and even help their businesses to grow.
Entrepreneurs can effectively utilise a PR strategy to promote and expand their business and improve their brand reputations through identifiable PR activities and tactics. These activities can help build brand awareness, enhance credibility, and attract customers.
An important first step is defining what your business goals are. Start by clearly outlining your PR objectives which could include increasing brand visibility, generating positive media coverage through media relations, establishing one's personal brand through thought leadership, or improving your business online presence via digital PR. Setting specific, measurable goals will help you design a focused PR strategy.
Once you know what your goals are it’s important to identify your “public”, the P in PR - who are your target audiences? Determine the key stakeholders you want to reach, such as potential clients/customers, industry influencers, investors, or communities. Understanding your target audience will guide your PR messaging and the platforms & channels that you will use to share your messages. This seems obvious but all too often entrepreneurs neglect to undertake the necessary groundwork to understand who their audiences are (remember that even if you have a key primary audience there will be multiple secondary audiences who are important to the growth of your business.) Think about who your audiences are when creating your strategy. We specialise in reaching Black British, African and Caribbean diaspora audiences and so our PR and Comms strategies are often in alignment with these audiences.
If you would like to find out more get in touch. You can also book an Ariatu PR strategy session:
A PR Strategy session is ideal for start-ups, small business owners and entrepreneurs who want to develop a consistent strategy that they can incorporate into their business. We will clearly identify your PR and communications goals and develop a strategy to achieve these goals and achieve results.