Ex Microbiologist and Headhunter Turned Luxury Cake Artist Releases Book on Building a Successful Luxury Brand
Elizabeth Solaru is a multi award-winning luxury business consultant, author, and world renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, she is a pioneering voice advocating for inclusivity and representation in the luxury sector.
An ex microbiologist and headhunter who ran job hunting workshops for C suite executives, she began her luxury business journey as a celebrated cake artist, earning international acclaim for her innovative designs and impeccable craftsmanship. Her clients include UHNWIs and royalty. Her creative talent and business acumen led to a successful transition into luxury consulting, where she now advises brands on how to navigate the complexities of the luxury market.
Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand has been described as "the blueprint for a luxury business" and a "must read for those interested in working in the luxury industry". She has written this book as a tool and resource for entrepreneurs who want to break into the world of luxury but who cannot necessarily rely on established contacts to do so. The LUXPreneur offers a comprehensive exploration into the world of luxury entrepreneurship. Authored by Elizabeth Solaru, this book addresses the pivotal question: "How do I find affluent clients?" Drawing on two decades of experience in catering to high-end clientele globally, Solaru provides an in-depth analysis of luxury entrepreneurship and client psychology.
The book categorises various types of luxury entrepreneurs and delves into the distinct psychologies of luxury clients. It offers practical guidance on locating these clients both online and offline, and mastering the nuances of selling to them. Readers will uncover the strategies luxury brands employ to create allure and learn how to tailor their approach to different segments of luxury buyers, from aspirational clients to the ultra-wealthy.
Elizabeth has been named as one of the world's Masterful 100 and has been featured on the BBC, Channel 4 and Sky TV. She has spoken in business schools and on some of the most exclusive luxury business stages, including JP Morgan, The Global HR Summit, Ernst and Young and The Inner Circle Experience.
In addition to her consulting work, Elizabeth is passionate about mentorship and is dedicated to empowering the next generation of luxury professionals particularly those from underrepresented communities who are often kept out of luxury spaces due to structural prejudices and dynamics. As an advocate for change and a leader Elizabeth's story and journey is an inspirational one.
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Digital assets: Elizabeth Solaru - Lux Images
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