How Serie A Completely Missed The Mark in Challenging Anti-Black Racism
In 2019 The Italian Football league Serie A launched an anti-racism campaign called “No To Racism” which ended up missing the mark completely by featuring monkeys as symbolic of the idea that “we are all monkeys”. It was not only insensitive but reflected a lack of foresight. It reflected how a lack of real inclusion can have a negative impact on even the most “well-intentioned” campaigns.
Social listening as well as stakeholder consultations would have led to a more informed decision and that decision should have been that this artwork is insensitive and a major distraction from the issue its trying to address - Ronke Lawal, Ariatu PR
Read more here: https://www.prweek.com/article/1669327/use-monkeys-serie-anti-racism-campaign-tone-deaf-hurtful-bame-community#